An example of a full brand guide for a museum of our choice. I took Chihuly’s wild and craziest ideas and modernized and simplified them, allowing the pieces to speak for themselves. Taking the pallet down to only one color, simplifying the pieces to outlines, and creating a grid system for each of the posters and advertisements will help to create a cohesiveness and a minimalism in the brand that highlights only the most important parts of Chihuly’s work.